Feb
08
No; Tide Ad.
Posted in: UncategorizedAdvertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions […]
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