No recession in the ad business
Posted in: UncategorizedApparently with the rise in prices, worries about recession, and the real estate debacle, the advertising agency is doing just fine.
More from an article in Wired
Omnicom, the largest marketing-services holding company by annual revenue, just announced organic growth in the U.S. at 6.7 percent in 2007, just 1 percent lower than in 2006. Randall Weisenburger, Omnicom Group’s executive vice president and C.F.O., characterized Omnicom’s outlook for the year as “cautiously optimistic,” in his February conference call announcing annual results to analysts. “We’ve been to this movie, and we’ll weather it very well, I think,” he said.
Last Friday, WPP Group, Omnicom’s closest competitor, announced 5.1 percent like-for-like revenue growth for North America, as opposed to 3.9 percent in 2007. “North America remained relatively strong and better than last year, and global revenues were in line with budget,” materials for its first-quarter trading update stated.
Of course, business, good or bad may not matter for Creatives, as their job security goes hand in hand with their last campaign :).
Technorati Tags: Wired, Omnicom, WPP Group, advertising, recession, finance
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