Nissan Xtrail: Confused, Lost, Baffled, Perplexed

Road/Street signs in Egypt are unfortunately very misleading. A new car with built-in GPS will definitely come in handy.

The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban


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