May
06
Nike Wants You to Try Some New Sports, Even If You Suck at Them
Posted in: UncategorizedNike celebrates play over competition with its “Play New” campaign, showcasing elite athletes–and one Grammy winner–trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu, sprinter Dina Asher-Smith, and Paralympian track and fielder Blake Leeper as they each attempt a sport outside of their wheelhouse….
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