Hasta La Creative!

For most retailers who carry the Nike brand, do not be surprised to find your mobile phone or gadget (assuming you leave it turned on), to be getting Nike ads. They are not viruses but actually ads being transmitted by the store, an informal way of advertising that has become common in such stores.

While it does seem ingenious, it may also backfire since we all know that using the Bluetooth of our devices has been hit as potential risks as far as security issues are concerned.

It does look like an innovative way to advertise but then again, is it safe and fine with the customers who come into these Nike endorsing stores?

The picture shows my mobile being transmitted a 3gp file via bluetooth outside a Nike retail store. The Nike shop will send you a short 15 second video clip (3gp) with a nice nike clip. For those who like to collect 3gp clips, stand around those nike shops and you’ll get your free clip via bluetooth. Just make sure that you have bluetooth powered up on your mobile and its on visible mode.

So far, the Nike shop at Midvalley Megamall and 1 Utama seem to have this advertising ability.

Calling it innovative? At the time bluetooth was in its infancy, it would have been considered Blujacking. At least nowadays most of the newer bluetooth devices do ask before accepting a transfer.

(Source) CNet Asia http://asia.cnet.com/blogs/poptech-for-you/post.htm?id=63006338&scid=hm_bl