Hasta La Creative!

Ever wanted to know what it’s like inside SpongeBob’s head? Thanks to a new mural by Austrian graffiti artist Nychos (The Weird), now you can. The much-beloved Nickelodeon Animation Studio was looking to dig into the guts of its brand power and ethos of discovering innovative talent, and so collaborated with creative agency Struck to create a one-of-a-kind original artwork to reflect the studio’s legacy of creator-driven animation. In turn, Struck collaborated with Nychos, who specializes in large murals depicting cartoonishly vivisected animals and pop culture icons. Nychos – who founded the Austrian graffiti/street art project Rabbit Eye Movement — painted the giant mural of SpongeBob and his exposed viscera over a period of five days, and the mural is being installed in the main conference room at Nick’s offices in Burbank.

Advertising Agency: Struck, USA
Graffiti Designer: Nychos