NFL and Y&R Debut New Anti-Domestic Violence PSA

You may be aware that the NFL has on ongoing perception problem related to domestic violence — and now the league’s advertising reflects its efforts to address that issue.

Alongside the many spots promoting Sunday NFL Countdown, Monday Night Football and various consumer products, today brings a series of PSAs titled “NFL Anthem” and developed, pro bono, by Rachel Howald, CCO at WPP/Team BAC.

Take it away, Eli Manning:

The series includes a couple of variations after the jump.

(more…)

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