News Corp./Yahoo Combo Would Yield Display-Ad Powerhouse

NEW YORK (AdAge.com) — Want to talk about massive display share? Forget Yahoo and Microsoft — it's Yahoo and News Corp. that could shake up that world. The two companies are discussing a deal that would make News Corp.'s Fox Interactive Media assets part of Yahoo in exchange for a 20% stake in the newly combined entity, according to a person familiar with discussions.

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