Hasta La Creative!

The New York Times on Thursday said its digital ad revenue in the second quarter fell 6.8% from the quarter a year earlier, combining with a 14.1% plunge in print advertising for an overall ad-revenue drop of 11.7%.

Across the industry, legacy publishers like The Times are banking on gains in digital advertising to help make up for declines in the print advertising and circulation revenue that once gave newspapers enviously high margins.

Display ads on the homepage and elsewhere on the Times website were singled out as a big reason for the digital advertising drop. On a call with analysts, Chief Revenue Officer Meredith Kopit Levien took a glass half-full approach, pointing out that the company’s digital advertising “growth areas” — mobile, programatic, branded content and video — exceeded traditional display in the quarter.

Continue reading at AdAge.com