New Spot From Rebranded DuPont Changes Depending on When and Where Consumers See It

A video ad for newly separated chemical giant DuPont will look different depending on whether you are watching, say, during sunset in America or at noon in China. The R/GA-helmed spot, hosted on DuPont’s site, includes a host of dynamic elements meant to make it feel as current as possible, including clocks that match the…

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