Jan 28

New NFL Program Coaches Players on Building Their Brand

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While endorsing products is hardly new territory for NFL stars–remember that breakthrough Noxzema ad with Joe Namath and Charlie’s Angels star Farrah Fawcett that aired during the 1973 Super Bowl?–the league hasn’t offered any official coaching on how its players can be better marketers. Until now. NFL chief marketing officer Tim Ellis is embarking on…

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