Hasta La Creative!

NEW YORK (AdAge.com) — There's no denying that co-opetition — a term Silicon Valley gave us — has grown fiercer and the lines blurrier. Media sellers have launched legitimate marketing-services divisions that work directly with clients; marketers have aggressively built their own media and content platforms, creating competition with some of the same people who sell them ads; and agencies have scrambled to build out all sorts of new capabilities, from consulting practices to digital-media-buying platforms that usurp ad networks and portals. It's a big pool and everybody's in it.