Nov
26
New Firm Working to Hack Attention Hires Disney Ad Executive Brendan Ripp
Posted in: UncategorizedBrendan Ripp, former evp of corporate partnerships at Disney Advertising Sales, is joining a new investment firm called Attention Capital working on how best to capture consumers’ attention in an increasingly crowded media landscape. Ripp will lead revenue strategy for the latest company founded by Joe Marchese, who also created the venture capital firm Human…
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