Jun
01
New Book Paints Bernbach as Much Lemon as Legend
Posted in: Uncategorized
NEW YORK (AdAge.com) — Twenty-seven years after the death of the legendary adman and DDB founder, the agency's former PR director has quietly self-published a 200-page tell-all, "Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising," that shatters the image of Mr. Bernbach as masterful copywriter and confident ad titan.
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