Jun
02
Nestle’s Latest RFP: We Want to Be a Health and Wellness Company
Posted in: UncategorizedAccording to AdAge, Nestle — the makers of confectionery crushes like those pictured above — has created an RFP for unnamed advertising agencies to change its sugary perception.
See, Nestle would like consumers to stop thinking of it as “a trusted chocolate company” and start thinking of it as a “recognized and trusted food and beverage, nutrition, health and wellness company.”
Semantics, really. continued…
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