Aug
03
Need to Boost C3 Ratings? Here Are Five Tips
Posted in: Uncategorized
NEW YORK (AdAge.com) — In October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not the programs they ran against. They were far from happy with what they saw.
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