Apr
15
NBC Universal Cablers Make Their Pitch to Women
Posted in: Uncategorized
NEW YORK (AdAge.com) — How do you capitalize on two of the fastest-growing networks on cable? Combine them, of course. That's part of the strategy that's anchoring the ongoing ratings success story of Bravo and Oxygen, two of the anchor brands of Women@NBCU, a lifestyle-marketing group that also includes iVillage, "Today" and the company's "Green Is Universal" unit.
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