NBC Sells About a Dozen Super Bowl Spots at $3 Million


NEW YORK (AdAge.com) — Ad time in the Super Bowl seems to be disappearing faster than a plate of buffalo wings. NBC, which will broadcast Super Bowl XLIII from Tampa, Fla., next year, has sold more than 80% of its available ad inventory for the game, said Seth Winter, senior VP-NBC Sports and Olympics sales and marketing.

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