NBC Needs Better ‘Heroes’


MINNEAPOLIS (AdAge.com) — Superheroes Spiderman, Superman and Batman are big box office on the big screen. But on the small screen, NBC's "Heroes" ended season three with reduced ratings: Its original-episode season average was down 30% compared with last year in the ad-centric 18-to-49 demographic and 39% from year one, when it performed heroics for NBC's schedule.

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