Apr
30
NBC Begins to Strike Integration Deals for Fall
Posted in: Uncategorized
NEW YORK (AdAge.com) — The upfront market hasn't started officially, but that hasn't stopped NBC from forming plans with ad buyers and marketers. "A number of the agencies and advertisers have started to connect with us about specific business, and we've begun a number of discussions," Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios, told Advertising Age in a brief interview Tuesday.
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