Jun
28
National Cable Gets Fueled by Fast Food
Posted in: UncategorizedNEW YORK (AdAge.com) — A number of regional brands are finding a surprising way to drive efficiency: a national cable buy. Just in fast food, Domino's, Dairy Queen and Sonic have all increased reach and improved sales by swapping local TV spending for national cable even if that means advertising in markets where they don't operate.
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