Hasta La Creative!

MySpace did launch its own game portal after all (told you so). Unlike, say, Kongregate or Yahoo Games, MySpace lets users to embed games elsewhere (your MySpace profile or a blog; see Line Rider below it turns out, you can embed the game, but it’s not playable outside the MySpace domain, so profiles only). The game I played was preceded by a pre-roll, but we will probably see advergames there pretty soon.

And Valleywag believes Electronic Arts is eyeing the social games space, too: “Former EA Los Angeles general manager Neil Young is in charge of a “stealth division” believed to be EA Blueprint, which will develop and publish games to social networks.”