MySpace Chooses Pereira O’Dell to Help Relaunch Site


NEW YORK (AdAge.com) — MySpace has chosen Pereira & O'Dell as the agency to help market the site's relaunch later this year, according to multiple industry executives. The hire of the San Francisco-based shop comes as the struggling social network unleashes a late-in-the-game effort to win back market share from the likes of Facebook and Twitter.

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