Museum of Childhood: Japanese, Genius, Balloons, Imagination, Mind
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The Museum of Childhood is so much more than just old toys. It lets people properly understand how amazing it is to be a child.
Our campaign shows children’s amazing capacity for invention and learning. We commissioned conceptual illustrators. We wrote lines, they brought them to life. And vice versa. A unique collaborative process to deliver something very different.
The posters ran in and around the area of the museum itself. Post campaign, the museum has seen a double-digit percentage increase in traffic. Plus the prestigious V&A museum is now selling the posters, which can only help spread the word.
Advertising Agency: AMVBBDO, London, United Kingdom
Executive Creative Director: Paul Brazier
Copywriter: Mark Fairbanks
Art Director: Thiago de Moraes
Art Buyer: Kirstie JohnstoneE
Illustrators: Lesley Barnes
LouLou & Tummie
Till Haffenbrack
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