Jun
25
MTV to Rock the Vote, Will Now Accept Political Ads
Posted in: Uncategorized
WASHINGTON (AdAge.com) — Politicians can finally get their MTV. After declining political advertising since its inception in 1981, MTV is reversing course. The Viacom MTV Networks channel — once known for round-the-clock music videos and now home to a host of reality shows — says it will now take political ads, though only from political candidates and party political committees, not from third parties.
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