Aug
28
Mr. Potatohead Back in the Spotlight–Minus His Parts
Posted in: Uncategorized
Strip off his eyes, lips and hands and Mr. Potatohead was just a spud. But a healthy one, at that!
But that’s okay, according to the U.S. Potato Board, which has launched a nationally based print ad campaign. They want to highlight the nutritional benefits of potatoes. The Denver-based organization enlisted Boulder’s Sterling-Rice Group to innovate the ads.
The new campaign is titled “Peel Back the Truth,” and challenges potato nutrition myths. It will also feature the new slogan, “Potatoes…Goodness Unearthed.”
Don’t know much about your average potato? Well, they don’t contain fat, cholesterol or sodium—and they’re just 110 calories. Mr. Potatohead never looked that appetizing.
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