Dec 08

Move Over, Hallmark: Coca-Cola Made 3 Christmas Films as It Dives Into Entertainment

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Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola’s new entertainment platform, “Real Magic Presents,” which will see the brand produce films in various formats that “celebrate stories of…

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