Apr
14
Motivate Staff With Messages That Target Them
Posted in: Uncategorized
Company leaders by now have learned the value of engaging their employees with their brands. They've come to realize their internal stakeholders are just as important a constituency as external ones when launching a new business or breathing new life into an old one because they play critical brand-delivery roles. So companies now include internal audiences in their roll-out and repositioning plans. But not all companies do this correctly.
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