Apr
01
Mother Approved: Cookie Launches Participation Program
Posted in: Uncategorized
NEW YORK (AdAge.com) — Conde Nast's Cookie magazine has introduced a seal-of-approval program tapping the voices of readers instead of editors to recommend marketers' products. In the "Word of Mom" program, as the magazine has dubbed it, reader votes will determine honorees in categories like cars, technology, fashion, baby gear and travel.
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