Feb
10
Most Marketers Cutting Budgets, Renegotiating With Agencies
Posted in: UncategorizedNEW YORK (AdAge.com) — In case you weren't sure, it really is worse than we thought. A new survey conducted by the Association of National Advertisers released today found that 77% of marketers plan to reduce their advertising-campaign media budgets. That staggeringly high number is an ominous sign of things to come.
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