Dec
04
Morphing a Jewelry Brand Into a Luxury Resort Chain
Posted in: Uncategorized
ULUWATU, Bali — Since the 1970s, the 125-year-old jewelry giant Bulgari has diversified so much that jewelry now accounts for only 40% of its revenue. The rest comes from luxury goods and services operations that, in 2004, came to include hotels. Built on a cliff overlooking the Indian Ocean the Bulgari Bali features sumptuous villas rather than rooms and its many amenities include chauffeur-driven golf carts. Martin Lindstrom interviews the general manager about how one evolves a luxury jewelry brand into a resort chain.
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