Jul 14

More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers

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Have you ever seen a television commercial play for two seconds, and then it suddenly gets cut off for a different ad to run? That’s addressable TV done poorly. Today, there are a handful of consortiums made up of distributors, programmers and ad-tech companies working toward doing addressable TV right. Addressable initiatives are taking off…

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