More scams in Cannes – Luxor highlights by Leo Burnett, when Luxor is Lowe’s client.
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More gossip from the little birdies my friends. Is the fantastic Luxor highlighters campaign a scam ad? We do know that the agency who created them doesn’t have the account. Oopsie!
Time of India reports;
LEO Burnett’s Grand Prix winning work at the Abbys 2008—Luxor Highlighters—seems headed for controversy. Though Leo Burnett’s work may have seen it winning a Grand Prix, Luxor is in fact Lowe India’s client. What’s even more interesting is that company officials appeared to be clueless about the body of work that Leo Burnett has showcased.
But here’s a new twist, we get to hear directly from K.V. “Pops†Sridhar, Executive Creative Director at the “highlight Luxor” ad agency, Leo Burnett, sharing his thoughts about this and other ‘legal scams’ in the Mint Wall Street Journal/ business newspaper. (inside)
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