Jul 26

Montefiore Cancer Center’s Olympics Spot Links Breakdancing and Early Cancer Detection

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Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing’s Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport’s origins in the South Bronx and arguing for the value of keeping an eye out for talent — and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures…

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