Hasta La Creative!

Not all people are quite familiar or comfortable at that with taxation. But if there is one thing that tax imposing groups must do is to educate people. They have been doing that in recent years, using Adam Hart-Davis as the lead but hopefully, this change in personality can help in elaborating the proper means of handling tax issues via more familiar personality like former BBC newsreader Moira Stuart.

Some would say that looks may not matter but it is really more of getting the attention from someone familiar. The best way to explain easier to the public is through a public face that is familiar and whom they would listen to. Hopefully, Stuart can make that needed impact.

“It is great news that Moira’s fronting our self-assessment campaign. She’s a household name that people naturally tune in to and trust,” said HMRC head of marketing Simon Vessey.

Ms Stuart has also been a co-host of the BBC personal finance programme Cashing In.

(Source) BBC News

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!