Modelo Honors Cinco de Mayo By Celebrating Mexican American Small Businesses

For some, Cinco de Mayo is a time for celebration. For many others, the often Americanized holiday is a day full of stereotypes and inauthentic attempts to celebrate the Mexican culture. In an effort to authentically honor the holiday’s roots, the Mexican-owned beer brand Modelo launched “Cinco Aut?ntico,” a campaign that urges fans to reject…

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