Dec
08
Mobile Campaigns Drive Sales for Certain Categories
Posted in: UncategorizedSAN FRANCISCO (AdAge.com) — An independent study commissioned by Microsoft found that mobile ads are driving sales, especially in categories that have a shorter purchase cycle. According to the survey involving 1,100 consumers, 13% said they have made online or offline purchases for movie tickets, concert tickets and other entertainment goods as a result of seeing a mobile ad.
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