Mobile Apps Are the Latest Ad-Fraud Hotspot

The wallet-draining blight of ad fraud has hit our phones–and hit them hard, according to a new study from DoubleVerify. The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017 and 2018. Of these apps, more than half…

No Responses to “Mobile Apps Are the Latest Ad-Fraud Hotspot”

Post a Comment