Apr
16
Mobile Apps Are the Latest Ad-Fraud Hotspot
Posted in: UncategorizedThe wallet-draining blight of ad fraud has hit our phones–and hit them hard, according to a new study from DoubleVerify. The research found that invalid impressions on mobile has doubled year-over-year since 2017, and the total number of “fraudulent apps” has increased more than 150% between 2017 and 2018. Of these apps, more than half…
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