Jun
02
MLS Taps Dentsu America to Leverage World Cup Hype
Posted in: UncategorizedCHICAGO (AdAge.com) — Major League Soccer wants to use the hype surrounding the World Cup to help it sell tickets. MLS has hired Dentsu America as its first creative agency of record, and its first assignment is to convert the excitement surrounding the world's biggest sporting event into increased interest in the U.S. soccer league.
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