Hasta La Creative!

By Victoria Heric

I remember when first I heard of this ad…I was working at a small ad agency in Santa Monica with some Deutsch defectors… when I heard the news that Mitsubishi had concluded their RFP and found another agency. We sat with baited breath as we watched the new ads roll out… and were surprised to see the Japanese Taiko Drumming direction. Now, I do confess that I enjoy vegas shows and I enjoy car commercials – just not necessarily in the same setting. Its almost like if the car kept driving right straight through to the Mirage resort it could have hit the white tiger Montecore on the noggin and saved Roy Horn from his devastating injury. I’m surprised it took them this long to realize that it was just as bad as the Oriville CG. Mercifully, YouTube has disabled embedding. You will have to view it here:
http://www.youtube.com/watch?v=cM3cZfC0lk0