Feb
21
‘Minority Report’-Type Ads Gain Traction
Posted in: Uncategorized
NEW YORK (AdAge.com) — You've probably seen the ads in a mall, an airport or, if you're a New Yorker, in Grand Central Terminal or on the subway platform. The ads are projected on the floor of a venue and allow consumers to move, drag and kick things around. They're the Reactrix Step Scape ads, and they're just a part of the company's plans to make out-of-home advertising more accountable and engaging in the near future.
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