Jul
19
Minor-League Baseball Creates One-Stop Digital-Ad-Buying Platform
Posted in: Uncategorized
NEW YORK (AdAge.com) — For many, minor-league baseball games conjure up images of rundown stadiums in tiny markets, low attendance numbers and wacky promotions and mascot races sponsored by the Main Street Bank between innings. The truth is Minor League Baseball is a half-billion dollar industry with a loyal fan base for major national marketers to connect with. But its online ad-buying system wasn't exactly set up for efficiency — until now.
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