Apr
17
MindShare Moves Beyond Buying, Planning
Posted in: UncategorizedNEW YORK (AdAge.com) — WPP's MindShare has launched a wholesale restructuring of its business — effectively splitting the agency into four distinct units — designed to move the media agency well beyond planning and buying, in an effort to move to a business model that creates new revenue streams from content and intellectual property creation and McKinsey-style business consulting.
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