Hasta La Creative!

MillerCoors goes back to the future, tweaking the current Miller Lite NFL campaign by adding the tagline, “Great taste, less filling.” The slogan harkens back to the 1970s and ’80s, when George Steinbrenner, Billy Martin, Bob Uecker, Bubba Smith, Rodney Dangerfield and others starred in the classic “Tastes great! Less filling!” spots. Martin, the oft-fired Yankees manager, appears downright tipsy in the commercial above—and the way he and the Boss blow the take is so genuine, you can’t help but laugh along with them. I’ve been screaming “Tastes great! Tastes great!” in my cube for the last 15 minutes. The reaction: angry calls to HR. Once the retro tag hits the airwaves, then they’ll all understand and shout in unison: “Less filling!” Now, if you’ll excuse me, some guys from security have shown up.

—Posted by David Gianatasio