May 07

Mike’s Hard Lemonade Prepares You for Summer With Its New Campaign

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With temperatures in the Northeast already reaching well into the 80s this past week and Memorial Day just a few weeks away, malt beverage brand Mike’s Hard Lemonade launched a campaign priming viewers for the summer. The brand continues to target males aged 25-29, a demographic it has previously had trouble reaching. “Happiness is ultimately…

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