Microsoft Wants to Help Marketers Manage Messy Social Media

NEW YORK (AdAge.com) — Microsoft wants marketers to see it in a different light — not only as an ad seller but as a smart company full of geeks who can help it solve business problems. And the tech giant is using social media to prove it can do so. Today Microsoft is taking the wraps off a new platform called Looking Glass, a social-media aggregator and monitoring tool.

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