Hasta La Creative!

Did I call it our what?

“Hip-Hop star Pharrell joins a cast of celebrities in a new $300 million dollar advertising campaign being launched by technology behemoth, Microsoft. On September 4, Microsoft debuted two spots featuring comedian and spokesman Jerry Seinfeld and company founder Bill Gates, as part of the biggest ad spend in the company’s history. One advertisement features Seinfeld and Gates shoe shopping while engaging in idle chatter and the second features Seinfeld and Gates engaged in conversation at a blue collar family’s dinner table. Despite being on the air for less than two weeks, the company is pulling the ads, in favor of a new campaign featuring Williams, Deepak Chopra and actress Eva Longoria. A Microsoft spokesman said the ad campaign was “completely in accordance” with the company’s plans and denied that a lukewarm response from consumers was to blame for the change. The “second phase” of Microsoft’s ad campaign featuring Pharrell has the tagline: “Windows. Life without walls.”

Now a while back when this work launched, I mentioned that there was a huge disconnect. I guess someone took a look at the stats and figured that it was time to launch the next phase of advertising. I only hope that they add a little more product focus to the messaging  (ex. Mojave OS creative)