Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies

There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation–most recently, President Donald Trump–during the Covid-19 pandemic. TikTok is a formidable player. It’s trendy, musical, funny, great fodder for memes and unabashedly creative. It relies on advertising, but ads seem secondary to original content on the…

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