May
14
Michelin Puts U.S. Creative and Digital Accounts Into Review
Posted in: UncategorizedDETROIT (AdAge.com) — Michelin North America is calling a review for its national creative and digital accounts, according to an executive close to the matter. The incumbent, Interpublic Group of Cos.' Campbell-Ewald, won Michelin's estimated $35 million general-market creative and planning account in summer 2001 and the tire maker's digital account in fall 2005.
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