Feb 24

Michaels Crafts a Retail Media Network

Posted in: Uncategorized

Arts and crafts retailer Michaels has officially jumped on the retail media network bandwagon. In partnership with advertising company Criteo, Michaels’ network will offer sponsored products and display ads on Michaels.com, as well as off-site advertising. According to the company, the end result will be a better customer experience with “increased discovery of relevant products…

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